Top 81 marketing interview questions

While different interviewers may ask distinctive questions, it always helps to be prepared for severe grilling. So we have to drawn up a list of frequently asked marketing interview questions.

Read all the questions and prepare answers dotted with examples for success in the job intervie.

List of marketing interview questions

• Tell me about yourself? 
• Why did you leave your last job?
• What is your greatest weakness?
• What is the most recent skill you have learned that related to marketing…position?
• How will you achieve your goals?
• What are your goals for the future?
• What are you looking for in your next job?
• How long do you expect to remain with this company?
• Are you willing to travel?
• Do you have any questions?
• You think you could handle traveling to different places for a price of a good deal?
• How could you market a hardware product with only $400 at hand?
• How well do you think you can handle a customer?
• Do you choose a customer?
• How will you handle a difficult customer?
• Is promptness important in dealing with customer? Or is it just a minor thing for you thinking that a customer could wait?
• Do you have any marketing experience? If none, do you think you can handle the job?
• Is quota a bad word for you? Does this word irritate or scare you?
• What technologies or ways should you leverage to productively reach your clients?
• What will you do when a customer says no? Will you walk away?
• Do you think you are overqualified for this position? Regardless of your qualifications, state that you are very well qualified for the position.
• What can you do to help your company identify weaknesses in your customers’ experiences? Light us with your ways on how to add improvements that lead to increase profits.
• Given a product, could you draw a marketing plan for me? State the particular product or services and the company that you are negotiating with.
• Given a particular product, how will you identify your target market and how will you find them?
• Tell me about the most fun you have had on the job. Talk about having fun by accomplishing something for the organization.
• Illustrate at least 3 marketing campaigns you have handled in the past, how did you deliver them and what are the reasons why they failed or succeeded?
• Do you have any idea on what particular product or services we are selling?
• You think you could sell our product?
• How can marketing lead the way toward customer centricity? What experience do you have to support your answer?
• What motivates you to do your best on the job? This is a personal trait that only you can say, but good examples are: Challenge, Achievement, Recognition
• What is a customer-centric marketing organization, and what five processes has your team implemented to make your entire company more customer-centric?
• If your current company is not yet customer-centric, what skills does your current marketing team require to lead your company through this change? What steps are you taking to close this skill gap?
• With whom should you partner to help support this shift to customer-centricity?
• How can you leverage new channels, tactics, and media to drive customer engagement and intimacy? What steps have you taken to link these divers to your team’s compensation?
• What things do you think keeps the CEO up at night?
• What are the biggest issues that are affect our business?
• If you had only $500 to market your new pharmaceutical product how would you do it?
• How to maintain marketing job activities?
• What are common risks for marketing field? And how to face?
• Describe steps to manage each marketing activity?
• What are monitoring methods for marketing activities?
• Describe ISO 9001 for marketing?
• What made you choose to apply to marketing…position?
• What are key tasks for marketing…position?
• What are top 3 knowledge/top 3 skills for marketing…position?
• What tertiary qualifications have you attained that related to marketing…position?
• Tell me about your ability to work under pressure. You may say that you thrive under certain types of pressure. Give an example that relates to the type of position applied for.
• What customer experience strategies are disrupting the status quo in your industry? Are these strategic disruptions customer driven? Or were they driven by your competitors? Why?
• Which of your competitors offer a superior customer experience? How do they do it? How did they preempt you? Did you see it coming? Name five things you are doing right now to address this problem?
• How could your firm change its organization, processes, and culture to compete more effectively?
• How can your company pinpoint weaknesses in your customers’ experiences and make improvements that lead to increased profits?
• Describe 3 campaigns you have worked on in the past…how you approached them and why they failed or succeeded?
• Why do you want to work on this product? (See if their answer is passionate about the product)? Why do you want to work in marketing?
• Tell them to solve a marketing challenge, such as, “This brand in the past has been perceived as (insert negative thing here…i.e., not customer service focused, not reliable, etc..) How would you solve this problem as a marketing specialist working on that brand?
• What irritates you about co-workers? This is a trap question. Think real hard but fail to come up with anything that irritates you. A short statement that you seem to get along with folks is great.
• If you had $1,000,000 to invest in a new company what would you do and how would you do it?
• It is September and you have to increase profits on your product by $5,000,000. What do you do?
• You have to launch a new product that contains beets. How would you go about determining what to launch and then how would you launch it?
• Are you willing to put the interests of the organization ahead of your own? This is a straight loyalty and dedication question. Do not worry about the deep ethical and philosophical implications. Just say yes.
• How can you effectively integrate traditional, maturing, and new media, channels, and tactics?
• What technologies should you leverage to best reach your clients and integrate your activities?
• If your company markets through both B2B and B2C channels, describe any channel differences in approaching customer-centricity?
• You just launched a direct email campaign program to increase online payment on the Amex site. After a week, you see that the results are dismal, what do you do?
• What is the last ad of ours that you saw that you liked?
• If you had enough money to retire right now, would you? Answer yes if you would. But since you need to work, this is the type of work you prefer. Do not say yes if you do not mean it.
• You are mortons and you want to grow salt – price point is $1.50 generics are $1 and specialty salts are $2 – what do you do? Should you advertise (traditionally the company doesn’t)?
• You are in charge of a marketing campaign that is of high importance according to your manager and need the call center that is currently operating under full capacity to fun your program. How do you go about handling this situation?
• Tell me about a time in which you used strategic thinking?
• What is more important to you: the money or the work? Money is always important, but the work is the most important. There is no better answer.
• What are your top three predictions about how integrated, multichannel marketing in your industry will evolve in 2009? Why?
• Tell me what kind of marketing plan you would create for product X? (insert product/ service for whatever company you are recruiting)?
• Who is your target market for product X and where would you find them?
• What product benefits would you communicate to your target market and why?
• Why do you think you would do well at this job? Give several reasons and include skills, experience and interest.
• What experience do you have in marketing field?
• What have you done to improve your marketing knowledge in the last year?
• What have you learned from mistakes on the marketing job?
• Why do you want to apply for a marketing position?
• Did you consider applying to other areas or positions aside from marketing?
• How do you handle pressure? How do you cope up with a stressful situation?
• State an instance where you were able to convince someone to do something that he is not ardently driven on doing